Look Cycles is a French company that specializes in manufacturing high-performance bicycles and cycling equipment. Founded in 1951 by Jean Beyl, Look initially focused on ski bindings before expanding into the production of bicycles and cycling accessories.
Look gained significant recognition in the cycling world for its innovations, particularly its introduction of clipless pedal technology in 1984. This technology revolutionized cycling by allowing riders to clip their cycling shoes into the pedals, providing better power transfer, efficiency, and control.
Over the years, Look has continued to innovate and produce a wide range of bicycles, including road bikes, mountain bikes, track bikes, and time trial bikes. They are known for their expertise in carbon fiber frame construction and their commitment to designing bikes that offer both performance and comfort.
Look Cycles has sponsored professional cycling teams and athletes, further establishing its presence in the cycling world. The company's dedication to research, development, and innovation has solidified its reputation among cyclists, making Look a respected and sought-after brand in the cycling industry.
